Cheeki Creative (if we’re still on a full name basis 😏) was created after several years of working in-house with startup and scale-up brands across DTC, B2C and B2B marketing.

Being inside those businesses taught me where things actually break - unclear brand identity, shallow audience understanding, and content that talks at people instead of to them.

Alongside that, building my own presence as a stand-alone creator showed me how trust is built slowly, and how communities grow when they feel seen, not managed.

After years of working as an employee - and a breast cancer battle that forced me to rethink how and why I work — I realised I provide value most when I’m close to the thinking. Supporting brands and professionals who care about what they’re building, and who want their brand to genuinely resonate with the people around it.

I don’t work with brands who are only looking to “keep the lights on.”

Cheeki blends strategy, leadership and creative direction to strengthen brand identity and help it show up in a way that feels human, intentional, and sustainable.

Cheeki works flexibly, depending on what you need and how you like to work.

That might mean the existing support service packages (listed on this page) — as well as bespoke options like ad-hoc profile optimisation or focused strategy sessions.

The constant is clear thinking, honest guidance, and work designed to support your business objectives.

Cheeki works best with brands and individuals who care about what they’re building, and want clarity around their messaging, identity, and community. Not just their content.